WTOP and Federal News Radio’s Custom Media Department manages the stations’ sponsored and custom content initiatives. The department provides clients with access to high-quality content consistent with the stations’ standard of excellence and works to solve clients’ needs through a multi-platform approach which includes on-air, digital, video and social media. The department incorporates social media and journalistic principles in support of the stations’ efforts to ensure the client message is conveyed in a way that will achieve their marketing campaign objectives.